So a gang of 3 talented guys come together and try and make our degree show promotion fucking wicked. Our whole idea was about catching the industry so we decided to take it as literal as we could. We thought about fishing as it has a lot of strong graphical images in it, also water looks cool as fuck. By using the hook as our mark everything else fell into place, the copy just rolled off our tongues and the ideas wouldn't stop coming.
This is our video which is the source media.
Here is our sick mail out, the idea behind this was to get people hooked on our degree show, we wanted to catch the industries attention and we thought this would be the best way to do it.
